Hoefler & Frere-Jones (1970 – )

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Hoefler & Frere-Jones, or H&FJ, is a type foundry based in New York, NY. The collaborative effort of Jonathan Heofler and Tobias Frere-Jones, the existing foundry was born out of the Hoefler Type Foundry in 2004.

Both founders were born in New York in August 1970. In the earlier stages of life they both found type engaging. Hoefler drew a comparison between his affinity for codes, ciphers, and visual systems with typography in his adolescense. Primarily self-taught, he founded the Hoefler Type Foundry in 1989 and designed typefaces such as Hoefler Text, which is featured in Apple operating systems.

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Dana Tanamachi (19??)

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Life and Education
Dana Tanamachi was born and raised in Texas, though she currently resides in Brooklyn. After receiving her Communication Design degree from the University of North Texas, Tanamachi’s career started with designing Broadway posters for SpotCo. She then went on to work under renown designer Louise Fili. After working for Fili, she opened Tanamachi Studio.

Known For
Tanamachi is know for her hand lettered chalk typography. Her design work is primarily featured on large-scale installations, book and magazine covers, and packaging. Her process of creating her chalk art installations is also thoroughly documented in time-lapse videos.

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Doyald Young (1926 – 2011)

Doyald Young was a teacher at the Art Center College of Design as well as a typeface designer. He was born in Texas in 1926 and passed away in February of 2011 due to a complicated heart surgery. Young spend many years of his life teaching a variety of typography courses, but he is most well know for not only his logo and type designs, but how he created them.

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Young was taught to create everything he made by hand, which back in the day had to be done due to the lack of computers, but even as he continued working into the modern era, he still created all his work by hand with only paper, pencils, and rulers. He was able to hand-draw perfect, small-scale letterforms with ease. Continue reading

Jesse Ragan (19??)


See Jesse Ragan’s Portfolio here

Jesse Ragan was originally from North Carolina, where he began designing letterforms as a child. He graduated from Rhode Island School of Design in 2001 with a BFA in Graphic Design. In 2001, Ragan began his career at Hoefler & Frere-Jones. He contributed to the designs of Gotham, Archer, Mercury, Sentinel, and a handful of other typefaces while working there. During that same year, Ragan became a typeface design intern at the Font Bureau in Boston.

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Jan Tschichold (1902-1974)

Jan Tschichold was born in Leipzig, Germany, in 1902. His career ended with his death in 1974. Tschichold was exposed to the idea of type early into his childhood, seeing as his father was a designer and painter of letters. He further continued this knowledge of art/type by taking classes and studying calligraphy. His interest began in old typefaces, such as ones from the 17th century. At the age of 21, in 1923, Tschichold visited the Bauhaus Exhibition and left as a changed man. After sitting on the new modern ideas from the Bauhaus, Tschichold created Die Neue Typographie (A New Typography) in 1928. This became the first of it’s kind, it was manual of typography for designers rather than a manual for printers.

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Tschichold’s manual was all about what was new and modern. Set in a sans-serif typeface, this book brought to life the ideas of asymmetry and different page proportions (1:1:2:3). He was a fan of the idea of sans serif, lowercase typefaces. He later went on to design Classical Garamond, Sabon, Iwan Reschniev, Cern, and Vaud.

Lucille Tenazas (1953)


Recognized for her role in translating many post modern ideas into design practice, Lucille Tenazas is a professor at Parson’s New School of Design in New York as well as a practitioner in her field. She was born in the Philippines in 1953; later travelling to the United States in 1979 equipped with a degree in fine arts and a curiosity of design. She was looking for advanced study and found it at the California College of the Arts (CCA) and then later at Cranbrook Academy of Art where she earned an MFA in Design. After working in New York for many years she moved to San Francisco and began a firm entitled Tenazas Design; since then it has now been relocated to New York. Continue reading