Armin Hofmann (1920)

Armin Hofmann is a Swiss Graphic Designer that was born June 29, 1920 in Winterthur, Switzerland. He laid the groundwork for the development of the Swiss style and has effectively made a huge impact on the design community.

Das Holz als Bau Stoff      armin-hofmann      Theaterbau von der Antike bis zur Moderne

Hofmann devoted his life to teaching art, design, and the principles of visual perception and communications teaching in various schools throughout the United States. His longest term job positions was teaching at Allgemeine Gewerbeschule Basel (1946-1986) and teaching at Yale University, New Haven (1956-1991). He retired in 1987. Continue reading

Max Huber (1919-1992)

Max Huber was born and lived in Baar, Switzerland until his early 20s when he moved to Milan, Italy. Huber remained in Italy for a few years until WWII forced him back to Switzerland. Ultimately he was drawn back to Milan at the first opportunity once the war had ended. Huber studied at the Zurich School of Arts and Crafts and was encouraged to study Bauhaus designers (ICONOFGRAPHICS). In Italy he quickly drew the attention of Antonio Boggeri (Studio Boggeri) and was offered a job.


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Sister Mary Corita Kent (1918-1986)

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“Love the moment, and the energy of that moment will spread beyond all boundaries.”

Born in Fort Dodge, Iowa, Sister Mary Corita Kent graduated from Immaculate College in 1946 and went on to teach grade school in British Columbia. She then returned to Immaculate Heart to teach art in 1946. In 1951, she received her masters in art history and also exhibited her very first silkscreen that same year.

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Adrian Frutiger (1928-)

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Born in Unterseen (near Interlaken), Switzerland on March 24,1928
Currently lives in Bern, Switzerland working with woodcuts

In his youth, Frutiger dreamed of traveling the world.
Around 15 years of age, he became very aware of letterforms, which lead to his rebel against the Hulliger method of a handwriting which was taught in the German-Swiss school he attended. He developed an interested in his teacher, Ernst Eberhart, and admiring his freer style of writing.

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