Herb Lubalin (1918-1981)

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Herb Lubalin was a well-known American graphic designer. He grew up and lived in New York City. He attended the Cooper Union, which was a privately funded college that was located in Manhattan, New York City. Lubalins place of education says much about him seeing as it was also one of the most selective schools in the United States, accepting only about 10% of its applicants.

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Doyald Young (1926 – 2011)

Doyald Young was a teacher at the Art Center College of Design as well as a typeface designer. He was born in Texas in 1926 and passed away in February of 2011 due to a complicated heart surgery. Young spend many years of his life teaching a variety of typography courses, but he is most well know for not only his logo and type designs, but how he created them.

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Young was taught to create everything he made by hand, which back in the day had to be done due to the lack of computers, but even as he continued working into the modern era, he still created all his work by hand with only paper, pencils, and rulers. He was able to hand-draw perfect, small-scale letterforms with ease. Continue reading

Emil Ruder (1914-1970)

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Born in Zurich
Swiss Typographer from Basel
Taught at Basel School of Design

Emil Ruder, a key player in the development of the Swiss Style. He was known for designing posters, was a writer and editor for “Typographic Monthly” trade publication, and published a book called “Typography”.

“He broke away from the subjective, style-driven typography of the past and encouraged his students to be more concerned with precision, proportions and above all, the role of legibility and communication with type.”     -Shane Bzdok

Ruder explains his philosophy on typography.

“Typography has one plain duty before  it and that is to convey information  in writing.” -Emil Ruder

A brief History of Emil Ruder By Shane Bzdok http://www.thinkingforaliving.org/archives/932

Jan Tschichold (1902-1974)

Jan Tschichold was born in Leipzig, Germany, in 1902. His career ended with his death in 1974. Tschichold was exposed to the idea of type early into his childhood, seeing as his father was a designer and painter of letters. He further continued this knowledge of art/type by taking classes and studying calligraphy. His interest began in old typefaces, such as ones from the 17th century. At the age of 21, in 1923, Tschichold visited the Bauhaus Exhibition and left as a changed man. After sitting on the new modern ideas from the Bauhaus, Tschichold created Die Neue Typographie (A New Typography) in 1928. This became the first of it’s kind, it was manual of typography for designers rather than a manual for printers.

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Tschichold’s manual was all about what was new and modern. Set in a sans-serif typeface, this book brought to life the ideas of asymmetry and different page proportions (1:1:2:3). He was a fan of the idea of sans serif, lowercase typefaces. He later went on to design Classical Garamond, Sabon, Iwan Reschniev, Cern, and Vaud.

Saul Bass (1920-1996)

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Saul Bass (May 8th 1920 – April 25 1996) was born in The Bronx in New York City. Bass was a graphic designer, title designer, and film director; he really touched on every aspect of design. Films. Packaging. Products. Architecture. Corporate identification. Graphics. During his 40-year career, Saul was able to work with some of Hollywood’s finest filmmakers like Alfred Hitchcock, Billy Wilder and Martin Scorsese. After completing college studying Graphic Art at Brooklyn College in New York, Bass moved to Los Angeles in 1946. He was a pioneer of the “pared down graphic” and favored minimalistic symbolic images. Bass designed some incredibly well-known and iconic corporate images in North America, some being the Bell System logo, AT&T’s globe logo, Continental Airlines jet stream logo, and United Airlines tulip logo; Though Bass was most well known for his movie posters and title sequences.

Saul Bass by Tony Nourmand http://www.saul-bass.com

Herbert Bayer (1900-1985)

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Herbert Bayer (April 5, 1900 – September 30, 1985) was born in Haag, Austria. He was was a graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect, who was very well recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company’s corporate art collection until his death in 1985.

Bayer entered Bauhaus as a student but stayed and joined that team as one notable faculty members. He helped shape a philosophy of functional design that was relevant in an array of disciplines including architecture, typography and graphic design. His design for the Sans-serif type called Universal was an important mile stone in the history of the Bauhaus.

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Derek Birdsall (1934)

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Derek Birdsall was born August 1, 1934 and has lived in Wakefield, Yorkshire for the majority of his life. Although Derek was never interested in school he was urged to enroll in art school by teachers who had taken note on his beautiful handwriting. While in art school Derek had noticed that the field of advertising was always booming with job opportunities, but he felt like they were always trying to “top each other”, so he decided to stick with freelance work. Birdsall worked closely with Penguin designing book covers and books, as well as with Pirelli designing calendars.

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