Saul Bass (1920-1996)

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Saul Bass (May 8th 1920 – April 25 1996) was born in The Bronx in New York City. Bass was a graphic designer, title designer, and film director; he really touched on every aspect of design. Films. Packaging. Products. Architecture. Corporate identification. Graphics. During his 40-year career, Saul was able to work with some of Hollywood’s finest filmmakers like Alfred Hitchcock, Billy Wilder and Martin Scorsese. After completing college studying Graphic Art at Brooklyn College in New York, Bass moved to Los Angeles in 1946. He was a pioneer of the “pared down graphic” and favored minimalistic symbolic images. Bass designed some incredibly well-known and iconic corporate images in North America, some being the Bell System logo, AT&T’s globe logo, Continental Airlines jet stream logo, and United Airlines tulip logo; Though Bass was most well known for his movie posters and title sequences.

Saul Bass by Tony Nourmand