Born on October 6, 1948, Paula Scher is ab American graphic designer, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991.
She develops typographic solutions that communicate the essence of each job. Her earliest works were influenced by art décor and Russian constructivism. She strives to use ideas of form from the past to influence her work that can re-imagine the graphic identities of her clients.
Some of her most famous project include the New York City Ballet, the Public Theater, the Museum of Modern Art, The Metropolitan Opera, and CitiBank.
She has also won multiple awards: Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation in Design 2000, AIGA Medal 2001, National Design Award (Cooper Hewitt Smithsonian) 2013 Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and Moore college of Art.
- Awards for graphic design; American Book Award nominations for best book design, and for best compilation of written and graphic material, both 1981, both for The Honeymoon Book: A Tribute to the Last Ritual of Sexual Innocence.
- The School of Visual Arts grants a Master Series Award, showcase of Make It Bigger
- Awards: Print’s Regional Design Annual 2011 for Shakespeare in the Park 2010 campaign, Map Murals for Queens Metropolitan Campus, and Environmental Graphic for Parking Garage at 13-17 East 54th Street.
Scher, Paula. (2002) Make it Bigger.