Jan Tschichold was born in Leipzig, Germany, in 1902. His career ended with his death in 1974. Tschichold was exposed to the idea of type early into his childhood, seeing as his father was a designer and painter of letters. He further continued this knowledge of art/type by taking classes and studying calligraphy. His interest began in old typefaces, such as ones from the 17th century. At the age of 21, in 1923, Tschichold visited the Bauhaus Exhibition and left as a changed man. After sitting on the new modern ideas from the Bauhaus, Tschichold created Die Neue Typographie (A New Typography) in 1928. This became the first of it’s kind, it was manual of typography for designers rather than a manual for printers.
Tschichold’s manual was all about what was new and modern. Set in a sans-serif typeface, this book brought to life the ideas of asymmetry and different page proportions (1:1:2:3). He was a fan of the idea of sans serif, lowercase typefaces. He later went on to design Classical Garamond, Sabon, Iwan Reschniev, Cern, and Vaud.