Emil Ruder (1914-1970)

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Born in Zurich
Swiss Typographer from Basel
Taught at Basel School of Design

Emil Ruder, a key player in the development of the Swiss Style. He was known for designing posters, was a writer and editor for “Typographic Monthly” trade publication, and published a book called “Typography”.

“He broke away from the subjective, style-driven typography of the past and encouraged his students to be more concerned with precision, proportions and above all, the role of legibility and communication with type.”     -Shane Bzdok

Ruder explains his philosophy on typography.

“Typography has one plain duty before  it and that is to convey information  in writing.” -Emil Ruder

A brief History of Emil Ruder By Shane Bzdok http://www.thinkingforaliving.org/archives/932