Born in Zurich
Swiss Typographer from Basel
Taught at Basel School of Design
Emil Ruder, a key player in the development of the Swiss Style. He was known for designing posters, was a writer and editor for “Typographic Monthly” trade publication, and published a book called “Typography”.
“He broke away from the subjective, style-driven typography of the past and encouraged his students to be more concerned with precision, proportions and above all, the role of legibility and communication with type.” -Shane Bzdok
Ruder explains his philosophy on typography.
“Typography has one plain duty before it and that is to convey information in writing.” -Emil Ruder
A brief History of Emil Ruder By Shane Bzdok http://www.thinkingforaliving.org/archives/932