Herbert Bayer (1900-1985)

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Herbert Bayer (April 5, 1900 – September 30, 1985) was born in Haag, Austria. He was was a graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect, who was very well recognized as the last living member of the Bauhaus and was instrumental in the development of the Atlantic Richfield Company’s corporate art collection until his death in 1985.

Bayer entered Bauhaus as a student but stayed and joined that team as one notable faculty members. He helped shape a philosophy of functional design that was relevant in an array of disciplines including architecture, typography and graphic design. His design for the Sans-serif type called Universal was an important mile stone in the history of the Bauhaus.

In 1928 he left Bauhaus and moved to Berlin and opened a well known design firm who’s list of clients included Vogue. Bayer became uncomfortable with the growing political repression in Germany and finally, in 1938 he left for New York. Not long after his arrival in New York, Bayer had established himself as a designer. He organized a comprehensive exhibition at MoMA on the early Bauhaus years. By that time he had also formed connections with many successful companies such as General Electric, Fourtunemagazines, and Life magazine.